Honesty Group

How it all started​

“For many years it was a daydream desire of mine to open a bakery. I grew up in a household where my Mum baked bread, stubbornly refusing to succumb to the ‘life is too short’ mantra that was persuading us to get out of the kitchen in the 1970s and to buy white sliced ‘Mother’s Pride’. I have for many years been interested in the politics of food, how food is sold to us and the effect that food has on our health, happiness and well-being and of course the environment. Bread is the perfect example of how our food culture broke down in the 1960s onwards and it really heralded the start of a drive by large food manufacturers to seduce us out of our kitchens and to embrace any food item that reduced our effort at cooking, quick was good. In those early days we trusted that what was being sold to us would do us no harm. 

Growing up in a council house in Basingstoke with not a lot of money, it was always important to my mother that we were fed properly. Mum had the conviction that to eat wholesome food was more important than satisfying your hunger.Growing up in a council house in Basingstoke with not a lot of money, it was always important to my mother that we were fed properly. Mum had the conviction that to eat wholesome food was more important than satisfying your hunger.”

Then when Romilla had children, she saw instantly the impact food had on them, that she could light up their senses with something simple and good and have such a positive effect on their health and well-being. “I remember when my first son Joe was still little and being in the supermarket buying fish fingers for his dinner. I had a moment that changed me, when I held myself accountable for not making the fish fingers myself.  I asked myself what was stopping me when I had the time and the education to know it was so much better for him and me to do this.  And so I did. 

It was around 2012 that I started to look at the possibilities of opening a bakery. Living out in a rural part of Hampshire it was almost impossible to get good bread. The supermarkets at that time had their ‘in store bakeries’ but it was clear to me that they weren’t really interested in producing the real thing, but more the allusion of freshly baked bread. If I wanted good bread I felt that others would want it as well and there could be a market for it away from the supermarkets. I also wanted to prove that good food, real food can get to the consumer at a reasonable price and that a business doing so with principles, ethics and an ethos can still make a profit. I spoke to various experts in the business, all of whom suggested that it was an ill conceived venture and as a result I put the bakery idea on the back burner.” 

38 thoughts on “How it all started​”

  1. Oh my goodness! Incredible article dude! Many thanks, However
    I am having difficulties with your RSS. I don’t understand the reason why I cannot subscribe to it.
    Is there anyone else getting identical RSS problems?

    Anyone who knows the answer will you kindly respond? Thanx!!

  2. I blog quite often and I really appreciate your content.
    The article has really peaked my interest. I am going to
    take a note of your site and keep checking for new details about once a week.

    I opted in for your Feed as well.

  3. I got this website from my pal who informed me concerning this web site and now this time I am visiting this web page and reading very informative articles here.

  4. Hello there, I believe your web site could possibly be having internet browser compatibility
    issues. When I look at your site in Safari, it looks fine however, if opening in I.E., it’s got
    some overlapping issues. I merely wanted
    to provide you with a quick heads up! Aside from that,
    fantastic site!

  5. Hey! Quick question that’s totally off topic. Do you know how to make
    your site mobile friendly? My site looks weird when browsing from my iphone.
    I’m trying to find a theme or plugin that might be
    able to fix this issue. If you have any recommendations, please share.
    Thank you!

  6. I enjoy what you guys are up too. This type of clever work and exposure!
    Keep up the superb works guys I’ve incorporated you guys to my own blogroll.

  7. Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between usability and visual appeal.
    I must say that you’ve done a fantastic job with this.
    In addition, the blog loads super fast for me on Chrome.

    Excellent Blog!

  8. I know this web site offers quality based articles or reviews and additional data, is there any other
    site which provides such information in quality?

  9. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    By the way, how could we communicate?

  10. After I initially left a comment I seem to
    have clicked the -Notify me when new comments are added- checkbox and from now on whenever a
    comment is added I recieve four emails with the same comment.
    Is there a means you are able to remove me from that service?


  11. I think the admin of this web site is truly working hard in support of his site, for the reason that here every data is quality based material.

  12. You could definitely see your enthusiasm in the work you write.
    The arena hopes for even more passionate writers such
    as you who aren’t afraid to mention how they believe. At all times go after
    your heart.

  13. Its such as you read my thoughts! You seem to understand so much approximately this, like you wrote the ebook in it or something.
    I believe that you could do with a few p.c. to power the message house a little bit, however instead
    of that, this is fantastic blog. A great read.
    I’ll certainly be back.

  14. Howdy! This blog post could not be written much better!
    Reading through this article reminds me of my previous roommate!
    He always kept talking about this. I’ll forward this post to him.

    Fairly certain he’s going to have a very good read. Many thanks for sharing!

  15. I got this website from my pal who shared with me concerning this web page and at the moment this time I am browsing this web page and reading very informative articles or reviews at this

  16. Hi there superb website! Does running a blog such as
    this require a large amount of work? I have virtually
    no expertise in programming but I was hoping to start my own blog in the near
    future. Anyways, if you have any recommendations or tips for new
    blog owners please share. I know this is off subject however I simply needed to ask.

  17. I was wondering if you ever thought of changing the layout of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot of text for only having one or two images.

    Maybe you could space it out better?

  18. Hey There. I found your blog using msn. This is
    a very well written article. I’ll be sure to bookmark it and return to read
    more of your useful info. Thanks for the post. I’ll certainly

  19. Magnificent items from you, man. I have bear in mind your stuff previous to and you are just extremely wonderful.

    I really like what you have obtained here, really like
    what you’re saying and the best way in which you are saying it.

    You are making it entertaining and you continue to care for to stay it sensible.

    I cant wait to learn much more from you.
    This is really a wonderful site.

  20. I’m not sure where you’re getting your info, but great topic.
    I needs to spend some time learning more or understanding more.

    Thanks for great info I was looking for this information for my mission.

  21. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site? My blog site is in the very same niche as yours and my users would definitely benefit from some of the information you present here. Please let me know if this alright with you. Cheers!|

  22. whoah this weblog is great i like studying your posts. Stay up the great work! You already know, many persons are searching around for this info, you can aid them greatly. |

  23. I know this web page offers quality depending posts and extra data, is there any
    other web site which provides these kinds of stuff in quality?

  24. It’s in reality a great and helpful piece of information. I am glad
    that you just shared this useful info with us.
    Please stay us informed like this. Thanks for sharing.

  25. Oh my goodness! Impressive article dude! Thanks,
    However I am having difficulties with your RSS.
    I don’t understand why I cannot subscribe to it. Is there anybody getting the same
    RSS problems? Anyone who knows the answer will you kindly respond?

Leave a Comment

Your email address will not be published.

What is Food?

When presented with the word ‘food’, immediate connotations that might come to mind include fruit, vegetables, bread, meat, fresh, grown and so on. All with

Subscribe to our newsletter to find out the latest news about us!