Food: any nutritious substance that people or animals eat or drink or that plants absorb in order to maintain life and growth.
When presented with the word ‘food’, immediate connotations that might come to mind include fruit, vegetables, bread, meat, fresh, grown and so on. All with a few things in common: food we can grow, rear or make with our own hands. Things that can be found on our planet naturally, without scientific intervention. So if I told you that an industrial loaf of bread likely contains calcium propionate, emulsifiers and ascorbic acid; do these words still mean food to you?
Since the industrial revolution, seeing a list of ingredients longer than the title of the product filled with unbeknownst words has become too familiar, casual, unimportant and something we consistently overlook. When really we should be seeing these words and asking ourselves: ‘is this nourishing our bodies? Is this providing us with nutrition to maintain life?’ and perhaps most importantly, ‘why has it been added to this product?’. Most answers to the former would be ‘no’, with the answer to the latter being slightly more complex and dependent on the product itself.
Using bread as an example: calcium propionate is used as a preservative in bread to prevent the growth of mold or bacteria that would otherwise cause the bread to go bad. Emulsifiers add stability to the bread, allowing producers to create a larger loaf volume with a softer bread crumb and delay hardening during storage. Ascorbic acid again produces a greater loaf volume with a finer, more uniform crumb. All of these examples benefit the producer and not the consumer. As a type of food; bread provides us with carbohydrates which our body breaks down into glucose to use as a source of energy which we need for all chemical and mechanical processes within our body to take place, therefore maintaining life and growth. Preventing natural processes such as hardness or mold does not add any nutritional value to the bread, therefore questioning why we should be consuming it at all.
The food industry has been dishonest with us as consumers for years. The font for the list of ingredients is often as small and inconspicuous as possible, to ensure we don’t uncover the truth of what it is we are eating. Marketing strategies would have you believe that a product should be perceived as ‘healthy’, when in actuality so many of the ingredients can have harmful effects on the body. Did you know it is not even a legal requirement to disclose every single ingredient within a product? This has so easily become a normality in society that we no longer question it. The capitalist greed has set food producers on the never ending road to profit, where the horizon they chase becomes more unreachable.
Food produced by Honesty will always share every single ingredient, with no unrecognisable additives or chemicals because we value our consumers and what we provide them with. We believe that food should do exactly what it is defined to do: nourish our bodies, and we will continue to be honest about where our food comes from, what is in it and how it is made.
When presented with the word ‘food’, immediate connotations that might come to mind include fruit, vegetables, bread, meat, fresh, grown and so on. All with a few things in common: food we can grow, rear or make with our own hands. Things that can be found on our planet naturally, without scientific intervention.